Najla Kayyem

Najla Kayyem is a nationally recognized marketing strategist and placemaking expert with over 20 years of experience shaping iconic destinations across the country. As the founder of Kayyem Marketing, she brings a bold, high-impact approach to branding, leasing support, and experiential activations that help commercial properties thrive.

Najla launched Kayyem Marketing to offer developers and owners a more strategic, hands-on partner—one that understands how to tell a property’s story, build lasting community connections, and drive tangible results. Her leadership has guided projects coast to coast, from luxury retail and mixed-use developments to revitalized downtowns and adaptive reuse spaces.

She previously served as Executive Vice President of Marketing at Pacific Retail Capital Partners, overseeing a $3 billion national portfolio and setting new benchmarks in experiential marketing and consumer engagement. Her career also includes senior roles with industry leaders like Westfield, Caruso, Related Companies, and RED Development.

In addition to leading Kayyem Marketing, Najla serves as Executive Director of Steadfast LA, furthering her commitment to community-driven development and strategic growth initiatives.

Recognized as a 2023 GlobeSt. Woman of Influence, Najla is a trusted advisor, speaker, and industry voice driving the future of commercial placemaking.