The Shops on El Paseo

The Shops on El Paseo engaged Kayyem Marketing to provide a full-service marketing program designed to drive community engagement and deliver leasing results through partnerships and events, social and digital media, and traditional advertising.

We created impactful campaigns and events that increased foot traffic, boosted sales, and fostered brand loyalty. By leveraging strategic partnerships—such as a multi-year collaboration with the Coachella Valley Firebirds—along with data-driven digital advertising, dynamic social media engagement, and high-impact public relations, we amplified exposure and connected shops and restaurants with their ideal customers.

Our targeted marketing initiatives successfully supported the leasing of seven new tenants, including Vuori, Shake Shack, and Shorebird Restaurant, totaling over 50,000 square feet of leased space.

By implementing a multi-pillar strategy, we elevated The Shops on El Paseo both digitally and on-site. Our targeted digital engagement cultivated a strong online community that translated into increased foot traffic, successful events, and meaningful local partnerships— all of which reinforced leasing momentum.

By focusing on our core customer, we were able to curate events and promotions that aligned with guest interests and property objectives. This intentional programming not only maximized ROI but also deepened community connection, supporting long-term growth and positioning The Shops on El Paseo as a dynamic destination in the desert.