SRS Real Estate Partners

Strategic Marketing Transformation for SRS Real Estate Partners

Category: Digital Strategy, Engagement Growth, Executive Recruitment

  • Overview

With over $2.5 billion in annual revenue, 29 offices nationwide, and a global presence, SRS Real Estate Partners needed a bold and integrated marketing strategy to match their scale.
Kayyem Marketing stepped in as their outsourced marketing team, defining a scalable digital strategy, supporting local and corporate marketing, and playing a key role in recruiting their current Chief Marketing Officer.

Takeaway: Kayyem’s strategic and hands-on approach delivered lasting impact at every level of this national organization.

  • Key Objectives
  1. Enhance SRS’s digital footprint at national and local levels
  2. Communicate competitive advantages across global, national, and local markets
  3. Restructure internal marketing team and support executive recruitment
  4. Provide ongoing strategy, execution, and training organization-wide
  5. Scale marketing systems and campaigns across 29 offices
  • Scope of Work Highlights

Marketing Strategy & Execution

  • Development of integrated national-to-local marketing systems
  • Scalable content frameworks for use across offices and service lines
  • Ongoing consulting on marketing best practices and implementation

Content Development
Scalable campaign themes:

  • Broker Spotlights
  • Deal Highlights
  • Bold Stats
  • Company Culture features

Recruitment + Onboarding

  • Candidate screening + video resumes
  • Weekly onboarding support
  • Strategic quarterly check-ins

Digital Strategy

  • Cohesive social media strategy
  • Content calendar creation
  • Weekly posting schedule and rollout

Team Structure & Recruitment

  • Internal team assessment + new org chart
  • Recruited and hired CMO and key roles

PR & Communications

  • Monthly press releases
  • Elevated national visibility
    • Results
    • Boosted Engagement — Across corporate + local social channels
    • Stronger Marketing Team — With strategic hires and a clear structure
    • Increased Alignment — Through collaborative training and tools
    • Elevated Market Position — Reinforcing SRS’s role as a national leader
    • Scaled Operations — Delivering consistency and quality across all 29 offices
    • Why It Matters

    This case study goes far beyond marketing tactics. It’s a full-circle example of how executive strategy, optimized digital presence, and smart hiring can transform a business from the inside out.

    Kayyem Marketing built the infrastructure SRS needed to grow, scale, and lead with confidence.