Promenade at Downey

As indoor venues faced restrictions during the pandemic, Kayyem Marketing delivered a fresh, family-friendly experience to the Promenade at Downey with a first-of-its-kind event: the Drive-In & Dinner Movie Series. Designed to support tenants and foster community connection, the program brought in revenue, foot traffic, and goodwill at a time when it mattered most.

1. Provide a safe, socially distanced event aligned with health mandates
2. Position Promenade at Downey as a go-to community destination
3. Drive restaurant traffic and sales through integrated promotions
4. Generate buzz through creative programming and robust marketing

• $30 per car registration via Eventbrite
• $20 voucher given at check-in, redeemable at on-site restaurants
• Food orders placed pre- or during movie using SMS/text support
• Mayor Blanca Pacheco welcomed attendees nightly, adding civic pride
• City of Downey provided promotion and staffing at no cost

Event Performance:

• 246 total tickets sold
• 3 of 4 screenings sold out
• $7,260 gross sales
• $4,920+ estimated restaurant sales
• $1,630 center profit

Voucher Redemptions (sample):

• MOD Pizza: 79 (sales doubled from prior week)
• Lazy Dog: 72 (Saturday traffic increase reported)
• Movita Juice Bar, Pick Up Stix, Fresh Griller, Flame Broiler, Panera Bread, Ding Tea and others participated

Social Media (10/1–10/18)

Instagram: 71.4K+ Reach | 104K Impressions | 705 Website Clicks | 380+ New Followers

Facebook: 190K Impressions | 8,800+ Engagements | 175+ New Likes

Digital Campaigns

135K+ paid ad impressions

7,500+ clicks | $0.08 avg. cost per click

Website & SMS

1,400+ web sessions | 65% new traffic

500+ SMS reach | 200+ new subscribers

The City of Downey was an active partner, promoting the event, offering support staff, and lending credibility through the mayor’s participation. This collaboration reinforced the center’s community-first positioning.

“This was exactly what the community needed, safe, fun, and full of heart. The buzz lasted long after the credits rolled.”  – Mayor Blanca Pacheco

This event proved how retail centers can lead through creativity, adaptability, and empathy. With minimal costs and smart planning, the Drive-In & Dinner Movie Series provided a high-ROI model for seasonal or situational engagement.