IREM Phoenix

IREM Digital Case Study

Transforming IREM’s Digital Presence

Category: Branding, Engagement Growth, Social Media Strategy

  • Overview

IREM Phoenix partnered with Kayyem Marketing to breathe new life into its digital presence. The goal: modernize the brand’s online image, boost engagement, and increase visibility across the real estate and property management community.

  • Our Approach

We launched a strategic, brand-forward Instagram content plan designed to reflect the professionalism and leadership of IREM. We focused on building a cohesive grid with branded graphics, dynamic photography, and compelling storytelling to engage both current and prospective members.

  • Key Results
  • +27% Membership Growth
  • +75% Instagram Followers
  • +195% Instagram Reach
  • Significant increase in views, engagement, and shares
  • Client Testimonial

“Kayyem Marketing has been the best investment IREM has made!”
— Kelly Weakley, IREM Phoenix

  • Why It Worked

We combined intentional design, strategic messaging, and consistent storytelling to boost awareness and attract new members. The campaign positioned IREM Phoenix as a standout chapter both visually and professionally.