Aston Properties

Aston Properties

Aston Properties

Category: Branding & Identity, Digital Strategy, Social Media Enhancement

  • Overview

Aston Properties, a privately held real estate firm based in Charlotte, NC, partnered with Kayyem Marketing to modernize its brand and elevate its digital presence. With a growing portfolio and a high-profile property in South End, Aston was ready to break their 10-year rebrand cycle and push toward long-term positioning.

💬 “We wanted to help Aston not just evolve, but lead.”

By listening closely to their vision, we crafted a bold, timeless identity that highlighted their Charlotte expertise and aligned with their future ambitions. The result: a brand that honors their legacy while propelling them forward.

  • Objectives

Project 1: Rebrand

  • Conduct full brand audit
  • Create a modern, timeless visual identity while preserving brand equity
  • Establish comprehensive brand guidelines and usage standards
  • Deliver a full brand package including business collateral templates

Project 2: Social Media Enhancement

  • Audit and assess all digital marketing efforts
  • Relaunch social platforms with the new brand identity
  • Build a strategic content plan with clear pillars, templates, and best practices

Dual-Pillar Strategy

We tackled both the foundational identity and the external voice—ensuring Aston looked as good as it sounded, everywhere they showed up.

  • What We Delivered

 Branding

  • Full audit of all brand and marketing assets
  • New brand guidelines: logo, typography, color palette, slogan, and usage
  • Refreshed collateral: stationery, business cards, email signatures

Project 2: Social Media Strategy

  • Platform and content audit
  • Relaunch of brand identity across LinkedIn, Instagram, Facebook, and Twitter
  • 6-month content template with audience segmentation
  • 10 Canva templates (8 feed posts, 2 story posts)
  • 1-month sample content calendar + best practices
  • Optional content creation, posting, and community management

Templated for Growth

We didn’t just launch their new look—we gave them the tools to carry it forward.

  • Results
  • A clear and cohesive brand identity rolled out internally and externally
  • Streamlined and aligned digital presence across major social platforms
  • Internal teams equipped with branded templates and posting systems
  • Increased visibility and brand confidence, especially around the South End property

💬 “Now, Aston looks as polished and professional online as they’ve always been in person.”

  • Why It Matters

This project illustrates Kayyem Marketing’s unique strength: acting as both a brand architect and a digital activator. From strategic foundations to real-world execution, we positioned Aston Properties for long-term scalability, increased recognition, and consistent engagement with both their local community and national partners.